Marketing & Verkauf

Handbuch Marketing-Methodik – Band 1

Mediaplanung und Online-Werbung

Der gute Ton am Telefon

Kundenorientierte Kommunikation

Aufbau und Gestaltung eines Images

Employer Branding 5.0

Hörbuch: Empfehlungsmarketing

Mit System und Struktur zum Erfolg Teil I

Handbuch Marketing-Methodik – Band 2

Elemente der Distributionsgestaltung im Marketing

Was kostet die Welt?: Kundennutzen quantifizieren

Finden, Begeistern, Abschließen

Die Zeit ist reif: Employer Branding 5.0

Verhandeln: Gemeinsam gute Ergebnisse erzielen

Marketing für junge Unternehmen

Bedeutung und Nutzen von Messen & Veranstaltungen

Elemente der Produktpolitik im Marketing

Sales & Marketing Alignment

Virtual Engagement for Successful Sales

What Do I Do With All This Data?

Transforming Your Underperforming Sales Team

Handling Objections at Each Stage of the Process

How to Reduce NO SHOWS from Virtual Sales Meetings

In Focus: Lessons from the SAP Sales Academy

Explaining Marketing to Grank, an Alien

Your Business Model

Emotional Intelligence. Seriously?

Effective Negotiation

Are You a Sales Manager or a Sales Leader

Expert Talk: Commercial Awareness

The Business of Writing Blogs

Digital Marketing Handbook (Vol 3)

Effective Use of Metrics in Sales Management

Leadership: How to Network

Selling Demystified

Mastering Sales Conversations

Preparing for the Sale

Why Payments are Critical to a Marketing Strategy

Commercial Awareness for Managers

Networking with Purpose

100 Low-Cost Ways to Promote your Business

How to successfully start your own podcast! (5/6)

Six Ways for More Mindful Social Media Use

Berliner Balanced Scorecard: Customer Perspective

Don't Say Yes to EVERYONE

Digital Marketing Handbook (Vol 2)

Social Selling

Sales Fails and How To Fix Them

How to Talk to Print Journalists

Demystifying Marketing

Expert Talk: E-Commerce Marketing

Expert Talk: The Pitch Canvas

Expert Talk: Being a Natural Born Seller

Preparing for Cold Calls

How to successfully start your own podcast! (2/6)

How to Penetrate A Sales Market in 90 Days

Understanding Your Buyers

Stacking the Sales Pipeline

Sales Effectiveness

B2B Sales

A Human Centred Design Approach for Sales

Handling Customer Objections

The Science of Sales

Expert Talk: How to Structure your Pitch

Must-Have Content for Your Business Website

Discover the Brand You Already Have

Why People Buy

In Focus: Building a Brand with Content Marketing

The Foundations of a Personal Branding Strategy

Mastering Sales Fears

Amazon Prime

Performance Improvement Plan

Expert Talk: Product Marketing

Beautiful Blogs

Why Creative Expression is Worth Investing in?

Digital Marketing Handbook (Vol 1)

Pharmaceutical Selling

High-impact interpersonal skills

Managing Customer Experience in the Networked Age

Consumer Psychology for the 21st Century

How to Make Your Content Marketing Work

Attaining Success with the New Customer

Email Marketing

Cool It!

How to sell your value and your price

Market Research

Take a Deep Breath…We Got This

Practical PR

Obtaining and Retaining Customers - Part I

Sales Presentation Techniques

Negotiating Sales

Powerful Online Communication

How to Set Up an Office at Home

Keep Moving: Empathy and Growth Mindset

Bessere Zusammenarbeit durch Live-Visualisierung

Einführung in die Marktforschung

Worauf es im Content Marketing ankommt

Klassische Werbung

Distance Leadership im Vertrieb

Yes you can... erfolgreich verkaufen

Bestandskundenwerbung - Wann ist sie erlaubt?

Wettbewerbsvorteile im Finanzdienstleistungsmarkt

Schritt für Schritt zur eigenen Pressemitteilung

Die Telefonakquise

Distributions- und Verkaufspolitik im Marketing

Grundlagen des Handelsmarketing

Hörbuch: Kundenorientierte Kommunikation

Internationales Marketing

Sales Leadership in internationalen Märkten

Internationales Marketing

So startest du deinen erfolgreichen Podcast! (3/6)

Erfolgreich mit SPIN-SELLING - Nutzenfragen

Joker-Fragen – Gedanken einfach umdrehen

Berliner Balanced Scorecard: Employee Perspective

Branding through Logos

Telesales

Marketing for the Non-Marketing Manager Part III

Dealing with Difficult Clients

Your Sales Strategy

Expert Talk: Attract Clients with Authenticity

B2B Selling Skills

The 5 Critical Sales Management Focus Areas

How to successfully start your own podcast! (4/6)

PASSTA: It's the New Take on SPIN Selling

Cognitive Selling

Your Marketing Strategy

Finding Post-Covid Brand Trends

How to Sell Virtually Part 1

Marketing for the Non-Marketing Manager Part II

Content Marketing for Small Businesses

How to Reach an Agreement

Your Marketing Tactics

Expert Talk: Pitching Successfully to Customers

Expert Talk: Pitching - Frequently Asked Questions

How to Conduct Great Virtual Sales Meetings

Virtual Sales Presentations

Foundations of International Trade

Expert Talk: Marketing Research and Analysis

Marketing Automation Basic to Advanced Integration

TAKE AIM at B2B Sales Success – Abridged

The CARE Factor Fix™

B2B Digital Marketing

Marketing for the Non-Marketing Manager Part I

Expert Talk: Commercial Storytelling

The Subscription Movement

Expert Talk: Customer Service & Retention

Email Marketing: Increase Visibility & Conversions

Expert Talk: Customer Service

Leadership: How to Negotiate

Using LinkedIn as a Business Tool

How to Name Your Brand

Digital Marketing Without Cookies

Your Meaningful Work

How to Build a Loyal Audience

Building a Professional Reputation Using LinkedIn

In Focus: the Future of Recruitment

Channel Management

Better Your Sales With This One Tip

Making PPC Marketing Profitable

Customer service

B2B Startup Marketing

7 Behaviours of Highly Effective Sales Managers

Content Marketing

Media and Cultural Theory

Marketing: Psychology Behind Profit

Search Engine Advertising

E-Commerce and Maximizing Your Online Sales

A to Z of How to Grow Your Small Business Online

Building a Professional LinkedIn Profile

Sales Success Blueprint

Marketing Essentials for Small Business

Decoding Buyer Behavior

A guide to Content Marketing

Making Customer Service Count

Mastering Sales Principles

How to Build Sales Confidence

Virtual Selling: Making it Work for You!

Get your audience to read your posts TO THE END

Expert Talk: Master your Sales Technique

Be Your Customer’s Decision-Coach

How Salespeople Stay Productive Working from Home

Prospecting and Gaining Referrals

Increase Your Brand Visibility

Don’t be a Son of a PITCH

Writing Skills and Sales Copywriting

Handling Objections in Sales

Expert Talk: Using Net Promoter Scores for Events

Managerial Marketing in the Real World

Strategic Marketing

Successful Prospecting in Sales

Effective Marketing

Buyer behaviour

Internet Marketing Strategies For Your Business

Web 2.0 and Social Media

Working Capital and Strategic Debtor Management

Obtaining and Retaining Customers - Part II

Fundamentals of communication, P.R. and leadership

Working Capital and Debtor Management: Exercises

12 Smart Practices to Improve Marketing and Sales

Working with Uncertainty

An Introduction to Sales

Der Produktrelaunch für die Praxis

So startest du deinen erfolgreichen Podcast! (1/6)

Controlling klassischer Werbung

Hörbuch: Verhandeln

Elemente der Verkaufsgestaltung im Marketing

Micro Talk: Es ist alles da

Firmeninterner Podcast

Erfolgreich mit SPIN-SELLING - Implikationsfragen

So startest du deinen erfolgreichen Podcast! (5/6)

Wow-Marketing

Marketing-Instrumentarium

Einführung in das Marketingkonzept

So startest du deinen erfolgreichen Podcast! (6/6)

Grundlagen des technischen Vertriebs

Erfolgreich mit Online-Shops

Technischer Vertrieb

Basics der Markt- und Absatzforschung

Kundenbeziehungs-(CRM) und Markenmanagement

XING in den Augen der Fachwelt

Employer Branding Konzept

Grundlagen des Produkt- und Preismarketings

Interne Podcast-Tipps

Elemente der Programmpolitik im Marketing

Elemente der Listenpreisbildung im Marketing

Worauf es im Content Marketing ankommt

Expert Talk: Marketing-Sprech ist allgegenwärtig

Werbung per Brief, Telefon, E-Mail – So geht’s

Leads richtig qualifizieren

Bekannt werden mit Online-PR

Erfolgsfaktoren des Content Marketings

Erfolgreich mit SPIN-Selling – Basics

Der Kommunikations-Spezialist als Coach

Expert Talk: So gelingen Telefongespräche

Creativity, Brand Narrative & the Power of Story

Introduction to E-Commerce

Expert Talk: Brand Development and Storytelling

Customer Service Imperatives

Keep Moving: Crisis Marketing

How to Use AI for Peak Sales Performance

Lead Generation - A Primer

Pitch like a Pro

Expert Talk: The role of Sensing over Thinking

Building Your Confidence in Sales

On-Page SEO that You Can Do Yourself

How to Turn Customers into Fans

How to Make Marketing Fun

Setting and Selling Price

Your PR Strategy

Find Great Business Marketing Software Every Time

Expert Talk: Introduction to Naming a New Brand

Overcome Objections & Close the Sale

Storytelling in Business

Marketing Automation & Integration

How to Build Your Personal Brand

In Focus: Power of Improvisation in Business

Customer Service

Making a Mark in the Media

How to plan and prepare for sales success

Getting Past Gatekeepers

How to make your profile WORTH staying on

Prospecting and Following up

Mastering the Sales Mindset

Your MarTech Stack

Influencing and Persuasion skills

B2C Ecommerce

Virtual Selling Success

Rethinking Your Sales Force Org Structure

Internal Marketing

Content Creation: Fast & Easy Is A Slippery Slope

Death and Rebirth of Customer Centric Marketing

Verbal Acuity: Communication Impact on Career

Expert Talk: How to Implement Agile

Expert Talk: What is a Pitch

Employee Empowerment is doomed, unless…

Network Above Your League with Podcasting

Software as a Service (SaaS)

Your Brand, Your Treasure

Making Sure You Use Negativity Positively to Grow

The first 5 minutes of a sales call – what to do

Creating and Maintaining Sales Excellence

Maximize Your Sales Success

Succeeding in Sales

Removing the Competition

Market Research – Glass Half-full or Half-empty?

In Focus: Strategic Target Setting

Affiliate Marketing

Getting Started with Podcasting for Business

How to Maximise Your Juiciest Content

Working from Home as a Recruitment Consultant

Consumer Behaviour and PR

Essentials of Marketing Research: Exercises

The Experts Teach: Customer Care

Business Blogs

Expert Talk: Weight Watcher's Rebrand to WW

How to Develop Your Sales team

Basic Selling Skills

Essentials of Marketing Research

Effective Sales Meetings

Managing Your Personal Brand Presence

Your Marketing Mindset

Strong Sales Presentations

Closing the Sale

Content Marketing

Strategic Debtor Management and Terms of Sale

Entscheidungsorientiertes Marketing-Management

Spezielles Marketing

So startest du deinen erfolgreichen Podcast! (2/6)

Visuelle Kommunikation

Marketingentscheidungen

Basics Marketing-Management

So macht verkaufen Spaß

Power Statements – die perfekte Positionierung

Methoden der Marktforschung

Kundenbindung

Expert Talk: Der Kunde gehört in den Mittelpunkt

Kompaktformat im Zeitungsmarketing

Marktstrategie und Unternehmens­beziehungen

Optimierungoptionen Bei Messen und Veranstaltungen

Auf Messen und Ausstellungen Neukunden gewinnen

Mastering the Sales Interaction

Understanding your Customers

Transformational Sales Prospecting Strategies

Public Relations in the XXI Century

Send Better Emails, Make More Money

Writing Non-Fiction Books

Why the “Discovery Phase” is Key to Closing Sales

Boost Your Profile In Print

How to Grow Your Virtual Network

Re-engaging Prospects Through Email

The Means to the End

How to Sell Virtually

How to Lead Your Sales Team

Power BI for Everyday Users

The 5 Keys to Managing Sales Performance

Expert Talk: Pricing

Expert Talk: How to Beat your Pitching Nerves

How to successfully start your own podcast! (3/6)

The Power of Conjoint Analysis

Negotiate at home and abroad

E-Commerce and the Future of Business

Look Before you Leap

Expert Talk: Story Telling with Social Media

Essentials of Marketing Research: Part II

Simple Easy Elevator Pitch

How to successfully start your own podcast! (1/6)

Expert Talk: Marketing Basics

Reinforcing your Sales Case

How to Build a Lead Generation Engine

Expert Talk: Ace the Sale!

Why a Mentor is Vital in Business

Gaining an Unfair Advantage

Success in Selling: A Light-Hearted Guide, Part I

Customer Service Best Practices

Ghosting in Work & Business and Effects Long-Term!

Promote Yourself

The Secrets to Master a Customer-Centric Strategy

Negotiation Skills

Expert Talk: Influencer Marketing

Social Media for Lead Gen

Mastering the Art of Face to Face Customer Service

Online Marketing

Expert Talk: Sell your Business with Storytelling

Digital Marketing: What You’re Told & Sold

Digital Marketing Handbook (Vol 4)

Expert Talk: 3 Questions Every Brand Must Answer

How to Stand Out

Effortless Email Networking

Telephone Sales

Social Media Success

How to close the sale successfully

Sales presentations that will win you the business

Expert Talk: Effective Job Seeking

How to Build a Subscription Movement

The Four Faces of Marketing

Summiting Sales

Essentials of Marketing Research: Part I

An Introduction to Business Research Methods

Using Social Media for Personal Gain

Sales Alchemy: Turn Cold Calls into GOLD Calls

Marketing Communications

Internet Marketing

Developing an Internet Marketing Strategy

Sales Planning

Telephone Selling with Integrity

Personal Branding is a Key Skill

Resilience in Customer Service

Professionally Helping People to Buy from You II

The Naked Buyer

Customer Care or Nightmare!

Strategy, Marketing Plans and Small Organisations

Führungskräfte sind Markenbotschafter*innen

Verkaufspsychologie für Vertrieb mit Herz und Hirn

Praxiswissen Marketing

Elemente der Effektivpreisbildung im Marketing

Schreiben fürs Web 2021

Strategische Werbeplanung und Absatzförderung

Sind Marketing & Vertrieb dasselbe?

Grundzüge des Dienstleistungsmarketings

Kurz und knackig dank AIDA: Der Elevator-Pitch

Hörbuch: Telefontraining

Einführung in das Konsumentenverhalten

Marketing-Kommunikation

Sponsoring und Placement

Professionalisierung von Vertrieb und Verkauf

Public Relations im Kontext von Social Media

Online Marketing für Einsteiger

Marketingtechniken für Entrepreneure

Verhandlungssicher im Einkauf

Expert Talk: Echte Kaltakquise Teil 1

Erfolgreich mit SPIN-SELLING - Problemfragen

Kundengewinnungsprozesse im Web

So startest du deinen erfolgreichen Podcast! (4/6)

Zum Abschluss kommen

Erfolgreich mit SPIN-SELLING - Situationsfragen

Understanding Buyers

Supercharge your Networking using LinkedIn

The Bullwhip Effect in Supply Chain Management

Using Emotion in Sales

Expert Talk: The B2B Sales Blueprint

Professionally Helping People to Buy from You III

Introduction to the Service Supply Chain

Being Innovative and Creative

Artificial Intelligence in Digital Marketing

Your Customer Journey

Content Marketing: Further development areas

White paper: Learning Content Strategy

Digital Marketing Handbook (Vol 5)

Words that Sell

Marketing Channels for Your Campaign

Preparation & Mindset

Consultative Selling Skills

Rapport & Influence: Sales Secrets

Guiding Principles of Selling

Success in Selling: A Light-Hearted Guide, Part II

The Sales Cycle for Veterans and Novices

How to Manage Your Remote Sales Team

Knowing What to Ask For Effective Networking

3 Different Management Styles and When To Use Them

Why Many Sales Managers Fail

Neomarketing

8 Steps to Building Meaningful Connections

Influencer Marketing Strategies

Digital Marketing Handbook (Vol 6)

Vive la Difference

Personal Brand Messaging

Motivational Mindset

Relationship Marketing in HR

Will AI Replace the Sales Rep

Marketing & Sales Alignment

The Making of A DIGITAL BLITZ

Expert Talk: Body Language

Managing Negotiation

Expert Talk: Winning Pitches for Investors

The Best Apps to Use to Sell Virtually

How to Write a Marketing Plan

Marketing for the Non-Marketing Manager Part IV

How to Sell When Times are Tough

Controlling The Sale

Audiobook: 50 Ways To Lead Your Sales Team

In Focus: Employer Branding at Albert Heijn

Consumer Behaviors Affecting Business' Marketing

After the Sales Call

In Focus: What Does Your Company Brand Stand For?

Creating Engaging Virtual Events

Authenticity in Business

Mastering the Sales Cycle

I Am Not Your Sales GURU

Expert Talk: Improving your Work Ethic

Advanced Strategic Pricing

Making Sales Performance Great

Expert Talk: Complex Negotiations

Engage a Growing Network with “Friendly Follow Up”

What’s Growth Hacking?

Thoughtful Persuasion

Expert Talk: Confidence Influence and Presence

Facilitating Effective Sales Meetings

Professionally Helping People to Buy from You I

Questions that will win you the sale

Handling Objections

Successful Selling in a Virtual World

How to Use Social Media for Work Efficiency

Seven Ways to Build Trust into The Sales Process

How to successfully start your own podcast! (6/6)

Using Fast Thinking in Business

Micro Talk: Getting Back to B2C

Booking Meetings over the Phone

Building a Professional Network Using LinkedIn

Sales for Engineering Companies

Discover your values, and others who share them

Expert Talk: Customer Retention, #1 Growth Hack

Audiobook: Preparing for Uniqueness

Expert Talk: Making Online Sales

How to Network Without Overstuffing Your Calendar

Content Marketing: Implementation

Procurement & Negotiation

Pre-Call Planning Pharmaceutical Selling

How To Meet Anyone By Hosting a Simple Podcast

14 Reasons Why You Did Not Close the Sale

Changing your Sales Mindset

How to Use Video like a Leader

Strategic Analysis of Supply Chain Design

Customer Care

Naked Prospecting

Negotations: For Purchasing Department

Expert Talk: Content Marketing and Authenticity

Look at Being Different in Your Industry

Understanding Social Media

50 Ways to lead your sales team

Powerful Strategies for Sales Success

How to Handle Price Negotiation

First Steps in Selling