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Digital Marketing Handbook (Vol 3)

Google Search Ads (SEM)

75
Language:  English
Digital Marketing Handbook - Vol 3 covers all you need to know about Google Search Ads as a beginner and to run Search Ad. You will learn Search Campaign Creation, Ad Ranking, Reporting and more.
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Description
Content
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Digital Marketing Handbook is a six-volume book series to help its readers understand the basics of Digital Marketing and to be able to execute Digital Campaigns by themselves.Digital Marketing Handbook - Vol 3 covers all you need to know about Google Search Ads as a beginner. You will learn Search Campaign Creation, Ad Ranking, Reporting and more.Each volume covers topics in an easy-to-understand manner along with many screenshots to help you practice the learnings manually and not just theoretically. It is an extremely practical guide.

About the Author

Adit Chouhan is a passionate Digital Marketer, an Author, a Digital Marketing Trainer and a Public Speaker. He is the Head – Digital at The Clicks Technologies (TCT) - a boutique digital marketing agency helping businesses from across the globe.

He is also the Founder of World Digital Conclave, an initiative to bring together the global community of digital marketers and technology professionals to learn from each other and grow together.

Adit has published two books earlier - one on traditional marketing tricks of the trade and another on crypto currency trading 101s, both available on Amazon. He is regularly featured in media and speaks at various events and institutes on digital marketing. He can be reached at adit@aditchouhan.com

  • An Introduction
  • Understand and Execute SEM (Search Engine Marketing/ Google Ads)
  1. Google Ads
  2. Google Search Ads
    1. Bidding Strategies
    2. Ad Extensions
    3. Creating Ad Groups
    4. Keyword Match Types
    5. Creating Ads
  3. Adding money to your Google Account
  4. Understanding the Dashboard
  5. Understanding Ad Ranking Process
  6. Understanding Conversion Rate Optimization or Campaign Optimization
  • Bibliography
  • 25 Tools You Should Know (Google Them)
  • Bonus Infographic

Learn about concepts related to SEM like keyword match types and bidding strategies Develop skills to analyze and optimize campaign performance for better results Understand the importance and function of ad extensions in enhancing ad visibility Apply effective techniques to monitor and improve ad ranking and conversion rates

About the Author
Adit

Adit Chouhan